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For mail and Outlook setup, go to:  http://www.mailstreet.com/support/

Outlook WEB ACCESS is also available on MailStreet.com

watch-phone development

In the endeavors of Rational Reach to develop one2zero applications for smaller, faster, cheaper devices - it's time to begin an initiative to optimize for watch phones:
  • simple logos that can be re-sized and icon-friendly down to sizes as small as 16 pixels wide
  • page load times down .75 seconds or less, with updates to any wait over 2 seconds
  • simple options, single task per page, quick - top left always default / recommended selection
  • option for any page content to be read in a layout and picture, and user-option descriptive voice
  • Nix descriptions on all links, detail and topic-relevant footnotes at bottom via anchor
  • use vertical text-strips, like a newspaper, to adjust dynamically to larger / wider screens
  • pictures and text that can resize to 128px wide list view - pictures to a 64px icon view
  • header only on home page / top entry pages - all other top-left is reserved for user action
  • large logo always at bottom, under all text and links - assists in anchor-jumping, links to menu

Google Adwords tip on lowering cost-per-click

Getting the cost-per-click down:  This is mainly a practice of "pruning", getting rid of high-priced, ineffective keywords based on their reports & usage data.  It requires some tweaking and experimentation while it's running.

SEO

Here's an example of a new business maximizing SEO as a by-product of customer service.

Even the formatting of bold and emphasized words is relevant to the SEO, so adding those before copy-pasting is another good tactic, as is the location - for localized targeting

FAQ: Why blog?

... "look forward to working with you to maximize the benefit you will provide.  One question, is how will the development of a Blog help provide search engine visibility?"


blog:  When it comes to search engine optimization (SEO), techniques may increase traffic, but content is King.  creating lots of blog pages mentioning every service feature, news-worthy update, success story, customer benefit, and general article with relevant keyword links back to your website will increase your natural search engine rankings, and, over the long run (1-2 years), out-produce pay-per-click (PPC) traffic.  Of the two "how do I get web traffic for my new business?" solutions: PPC is similar to building a custom machine to fit the job, where SEO is more like growing and nurturing a vine.

for example, I just posted the above explanation to my own blog as an example here 

hover your mouse over that URL and see how keyword-heavy it is to "blogging" & "blog", referring back to my example blog.  click either link to see my blog, and this article, and how it automatically allows people to comment, "like" on Facebook, share via email, etc, and how I added a promoting link back to my example blog.

Blogger.com is Google's blog service - so they "crawl" it regularly, and with the most optimized process.  This can be leveraged and increased with a bit of "miracle-grow" if a new business commits to spreading the word through social-media right from the start.  

I just posted that (above) from an example system account (Anica), so you can see what a blog comment looks like.

.. and I just posted the entire section above as an example of building a FAQ section from recently asked questions


blogging

When it comes to search engine optimization (SEO), techniques may increase traffic, but content is King.  creating lots of blog pages mentioning every service feature, news-worthy update, success story, customer benefit, and general article with relevant keyword links back to your website will increase your natural search engine rankings, and, over the long run (1-2 years), out-produce pay-per-click (PPC) traffic.  Of the two "how do I get web traffic for my new business?" solutions: PPC is similar to building a custom machine to fit the job, where SEO is more like growing and nurturing a vine.

Hello world - from email!

test

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Nathaniel G. Luttrell
Internet Consultant
Rational Reach Internet Consulting