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When it comes to search engine optimization (SEO), techniques may increase traffic, but content is King.  creating lots of blog pages mentioning every service feature, news-worthy update, success story, customer benefit, and general article with relevant keyword links back to your website will increase your natural search engine rankings, and, over the long run (1-2 years), out-produce pay-per-click (PPC) traffic.  Of the two "how do I get web traffic for my new business?" solutions: PPC is similar to building a custom machine to fit the job, where SEO is more like growing and nurturing a vine.